Melbourne Herald Sun, Friday 24, 2011
I well remember reading to my little ones the tale of Henny Penny. Poor nervous chook, she feels an acorn drop on her head and starts running around crying out that "The sky is falling! The sky is falling!"
These days this is known as political rhetoric, and commonly found up on the hill in Canberra. Right now we seem to have a whole farmyard of neurotic hens.
When Four Corners revealed sickening mistreatment of Australian cattle, that raised an uproar (though mind you, a vegetarian might point out that the cattle are destined to be killed and eaten, whatever the method). Live shipments were banned.
In return, there are now dire predictions that Australia's cattle trade and its farmers are also about to die. However the research company IBISWorld quietly points out that live exports only made up six per cent of the industry revenue, and were contracting.
The real damage was done by drought and the strong dollar, and even so the industry is surging ahead with a growth forecast of 1.8 per cent per annum over the next five years. No falling skies here.
The carbon debate, of course, rouses the chorus of cockerels from dawn each day of the week. The Australian Coal Association warned that the carbon tax will cost some 4,000 mining jobs in three years. Mind you, at the same time, the Bureau of Statistics reported 8,000 job vacancies in the industry just in one month this year.
And let’s not forget that our currently-debated scheme was pitched based on suggestions made by BHP’s Marius Kloppers. After a half-year profit of $10 billion, he knows that the sky is well and truly in place, and is more interested in the long-term future of the industry – and our planet.
If you read the latest OECD report you’ll see that we came out of the economic storms with barely a ruffle. Unemployment is below five per cent, even as the mining and construction industries scream for more labour and implore the government to increase its migration quotas.
Inflation is below three percent, interest rates are stable (remember the days of double-digit mortgages?)
I can testify that our health system is one of the best in the world after a month of back problems. Weekly doctors, physios, scans and bags of medications later, if I added it all up it might have cost little more than $1000 personally. Compare that to the nose bleed I had in New York 14 years ago, that cost over $1000 for one outpatient visit.
Two months ago I wrote that never in history have we been richer, safer or more secure than this nation is today.
Now I know that I stand the likelihood of being branded a Polyanna. But let me tell you, while all the feathers and claws fly in the front sections of the newspapers, here at the back our topic is business.
We are businessmen and women talking with each other and we need to be rational, see clearly, not get panicked and flustered by all the flag-waving.
Our businesses have long lives ahead, a lot of people depend on us, we can’t afford to make daily changes of course in response to the latest squawk.
So after you have absorbed the day’s news, sit back, sip a tea, and take a clear thought about what the reality is so far, and what is likely in the future.
Make this the basis of your decisions. Don’t listen to Henny Penny, be a bit more Foxy Woxy in your perceptions.
ray@ebeatty.com
Ray is a marketing and advertising expert with 40 years' experience. He's a popular columnist in Australia's biggest newspaper The Melbourne Herald Sun, with one and a half million readers every day. His witty, perceptive look at marketing has been popularised by The Gruen Transfer and found a new audience. Use the search bar above for any topic that comes to mind. You'll be surprised at what you find! (c) Ray Beatty ray@ebeatty.com
Showing posts with label Henny Penny; Foxy Woxy ; Polyanna; health system ; OECD ; BHP’s Marius Kloppers; Australian Coal Association; Four Corners; cattle. Show all posts
Showing posts with label Henny Penny; Foxy Woxy ; Polyanna; health system ; OECD ; BHP’s Marius Kloppers; Australian Coal Association; Four Corners; cattle. Show all posts
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